LinkedIn Tips for HR Professionals

The next stop after resumes is our LinkedIn profiles! While we keep our individual lives so up to date on different social media platforms, why not share our careers as much as the personal ones?

Today, having a professional social media account has become a necessity for everyone. Whether you’re in a managerial position or just starting your career journey, LinkedIn is the one place you need to be to grow your professional network.

Of course, this is a big part of developing your professional circle while building your brand on LinkedIn and sharing it with your network. You can use LinkedIn on many topics, from building professional relationships to strengthening your company’s employer brand.

So what can you do to have a good LinkedIn profile?

Cover photo

Adding a banner to your profile can help you make a good first impression. By using a banner, you can draw more attention to your work or show that you are an ambassador of your company.

If you don’t know where to start creating a LinkedIn banner image, you can talk to your marketing team and ask them to do something for the cover photo. You can then distribute this banner to your entire company and contribute to brand awareness for free.

If you don’t have a marketing team that can do this for you, you can opt for free tools like Canva or Unsplash. 

• Remember to stick with brand colors and designs.
• LinkedIn banner dimensions are 1536 pixels x 768 pixels.

Profile photo

This may seem like an obvious answer to some, but it’s important to remember that building your professional network needs to be personal. If you don’t currently have a photo on your LinkedIn, or if you’re using one from 5 years ago, it’s time to update your profile photo.

Your LinkedIn photo should be professional, but it should also reflect your role and personality. Of course, this isn’t Instagram, so what we’re looking for isn’t a photo of you wearing sunglasses, but we’re past the headshot era. Just pay attention to the issues listed below for your LinkedIn photo.

A few tips for a good profile photo:

• Use a simple/plain background.
• Do not use accessories that cover most of your face.
• Make sure the lighting is good and your face is visible.
• Avoid using color-changing filters on the photo.
• Don’t forget to smile!
• Stick to the LinkedIn size of 300px x 300px.

Header

The title is one of the most important points on your LinkedIn profile. Because this is the place where you define yourself and your role. The challenge is to fit your role into 120 characters. Most people use the title area for their job title and company name. But it’s time to change that! 

Tips for an engaging LinkedIn headline:

• Use language that matches with your target audience.
• Use a short and quick sentence where your audience can see what you’re doing or looking for.

As an HR professional, you know how to communicate better than we do, but don’t you think these headlines sound better?

• If you believe we can do great things together, contact me!
• I am responsible for the happiness rate in our company 🙂

Custom URL

This may seem like a minor change, but it will improve the search engine optimization of your LinkedIn profile, making it easier for people to find you. A better option than having random numbers and letters next to your profile. If you’re not sure how to change your LinkedIn URL, follow the steps below.

How to create a LinkedIn custom URL

• Go to your profile page. In the upper right corner you will see the text “Edit your public profile and URL”.
• On the edit page, again on the right, click on the little pencil under the “Edit your personalized URL” heading and change your URL to match your first and last name.
• Remove any numbers or letters after your name.

Summary

LinkedIn gives you a space to introduce yourself. This space is an excellent opportunity to share something about your previous experiences, goals, pursuits, and achievements. If you’re considering writing a good LinkedIn summary, you can use these helpful tips.

• Start your summary with something catchy, people-related.
• Research keywords for human resources and don’t forget to include them in your summary. This will help potential candidates find you more easily.
• Write your description without straying too far from your colloquialism, and feel free to add bits of your personality.
• There is a 2,000-character limit in the summary field, but feel free to use it. 
• Make your summary easy to read by using short paragraphs and punctuation.

Experience section

When people come to search for an HR manager’s LinkedIn profile, they will want to learn more about what you currently do and the companies you work for. While it’s easy to go straight to the point about your experience, remember to include 1-2 sentences at the beginning to explain what the company does. This description makes it much easier for your visitors to understand what you are doing.

Your profile, where you detail your experience, education, and skills. Just be sure to craft your profile in a way that positions you well for the work you want to do instead of just recapping what you’ve done in the past.

LinkedIn

To-Do List

• Connect with everyone in your company.
• Like, share, and comment on people’s posts. This interaction shows you are paying attention to your connections’ posts and can create opportunities for new conversations.
• Share posts from your organization’s LinkedIn page. Show your network what your organization is posting to drive people to the company’s LinkedIn page whether it’s a job position or a success story!
• Videos, images, infographics make your posts more shareable with others. But do not personalize your posts as much as Instagram or Facebook.
• Use hashtags in your posts. When users search for these terms, your posts appear in search results.
• Expand your HR network to include people from all over the world by accepting connections. Even when adding your links, send them a small message introducing yourself.
• Follow different HR blogs and media outlets to stay up to date with the latest HR news.
• Follow groups discussing HR-related topics.

The final tip to help your HR processes

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